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Millennials changing how we see things

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Millennials changing how we see things

The way we view digital media is constantly changing. A decade ago, cathode ray television sets were still commonplace around the world, having faithfully displayed broadcasts in a square box for years. Then along came widescreen TVs, with the promise of a sleek horizontal cinematic 16:9 aspect ratio that claimed to effectively mimic the scope of the human eye. By the turn of the last decade, it was a common sight to see such displays springing up in middle-class homes across the developed world. Nowadays, the way in which most people view digital video content has literally been turned on its head. Social media apps such as Instagram and TikTok offer the 16:9 ratio turned vertically, catering for the view taken by the smartphone generation. Photos cropped to the more square 4:5 ratio are also common, but the design of current smartphones mean that vertical 16:9 is king. With companies such as TikTok already reportedly boasting 40 million teen users in the United States, advertisers and social media influencers alike are adapting their content to be viewed in this manner. News outlets such as The Economist and the BBC now even offer 16:9 ratios for journalistic pieces and interviews running several minutes long, a far cry from when 16:9 was associated with amateur smartphone photography and disposable spam adverts. Traditionalists lament this current trend. Arguably, orthodox television and film in widescreen horizontal aspect ratios does mimic the cinemascopic nature of our eyes. Despite the fact that our eyes are not strictly rectangle horizontal 16:9 in view, they still hold similarities and despite individual variation, most people see the world in 5:3. Samsung have released a TV that caters for this new viewing trend. The Samsung Sero is a 43-inch TV designed with millennials in mind, and can be switched so that it is set up vertically. The aim is to encourage mobile users to cast content onto the larger screen and provide an accurate scaled-up representation of what is seen on our pocket screens. ---Chinadaily.com.cn

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