Dhaka, Bangladesh
Cashless payment, cash back offers attract book lovers

Cashless payment, cash back offers attract book lovers

While many visitors of the ongoing Amar Ekushey Book Fair 2018 complain about high prices of books, cashless payment system and attractive cash back offers have given book lovers a slight relief this year, reports UNB. The mobile payment system, specially bKash which is one of the main sponsors of the national book fair this year, has gained much popularity among the enthusiastic buyers and book readers as it has announced 10 percent instant cash back on each payment through it after purchasing books in the fair. Noticeable crowd was seen in front of the two bKash booths in the fair providing services such as instant account opening, as well as cash-in and cash-out facilities. Till February 22, a total of 4,269 bKash accounts were registered on the premises of the fair, said Shahriar, the monitoring supervisor of bKash booth in Suhrawardy Udyan. Till the date, around Tk70lakh has been cashed in and cashed out from the spots on the occasion of the book fair, he added. People are feeling more comfortable to buy books through mobile payment and for this, they are willingly opening the bKash accounts as it is easier for them to purchase books through it, said Shahriar adding that the number may increase more as there are only a few days left of the fair and the crowd is getting heavier with each passing day. Zarif Rafiul Haque, who opened his bKash account in the book fair, told UNB that the transaction is much easier as one doesn't have to carry cash money with them. The money back offer is also quite attractive and boon for the book lovers as the books are getting pricey, he added. Echoing the same, Farzana Tasnim said, "I have bought books of Tk 5,000 from different stalls through bKash and got Tk 500 cash back which I have used to buy one or two more books." This cash back offer is a great way to enable people to ensure savings and buy more books with the amount, she added. Bhajan Talukder from Adorn Publishers said bKash payment has been in the book fair since the last three years; but this year, the amount of people paying through it has increased around 1.5 times than previous years. Sellers also find it comfortable on this payment system as they are directly receiving the money in the account without worrying about changes. Md Tota Mia from Khan Brothers and Limited said in future more people will use the system. "We are hopeful that around 90 percent people will continue their payment through mobile payment system in the next year fair," he added. Like bKash, Robi users are also enjoying the opportunity to get 15 percent cash back through iPay on purchasing books from about 25 publishers in the book fair. Mainul Islam from Rabeya Books said people are buying more books this year than previous time because of the cash back offer. As the price is decreasing because of the cash back, book lovers are buying more books in their budget, he added. However, as the closing of the biggest book fair is drawing near, both of the spots are getting vibrant with thousands of book lovers and visitors each day especially on weekends and mobile payment system has turned out to be a boon for many to buy books with more savings.

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